Category Archives: Insights

Top Ten Marketing Trends to Engage Attendees

By | Business, Insights, marketing | No Comments

During a time when budgets are limited and competition is endless, you need to use your face-to-face time at conventions and meetings as efficiently as possible. As product managers consistently look ahead to predict the next top trends in their respective industries, event managers and exhibitors should use similarly innovative marketing tactics to engage attendees and create brand awareness. Take a quick glance at these top ten marketing trends in the industry to ensure your event participation is fruitful and successful.

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Up Your Meetings Game

By | Business, Insights | No Comments

Savvy organizations still offer “wow” events, but they’re doing more with less when it comes to budgets. Here are some ideas for planning must-attend events that leave a spectacular impression without overspending your budget. By infusing new ideas into your meetings, you’ll further engage attendees and set the stage for higher registration numbers going forward.

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